Aviral BajpaiProduct Designer
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Senior Product Designer at Smartlead.aiNew Delhi · --:-- IST

AviralBajpai

I design B2B products, dashboards and the motion that makes them feel alive. Eight years in, now leading product design at Smartlead.ai.

Currently deep inInteraction designDesign systemsDashboardsMotion graphicsUX research
ManifestoAbout 20 seconds

I’m Aviral, a product designer in New Delhi. For eight years I’ve turned complex workflows into interfaces that feel obvious, from government auction engines to B2B CRMs and IoT dashboards. I think in systems, prototype in motion and sweat the details until nothing needs explaining.

  • Clarity over cleverness

    If a screen needs a tooltip to make sense, the screen is the problem.

  • Systems, not screens

    Tokens, components and states first, so a product can grow without drifting.

  • Motion with meaning

    Animation should explain what just happened, never just decorate it.

Selected work6 projects

Selected work

Gov-tech, IoT, B2B SaaS, hospitality and sport. Five case studies, from national platforms to brand identities.

Smartlead.ai project cover
Coming soon
06

Smartlead.ai

Full-cycle product design for a B2B outreach platform.

Smartlead.ai· 2026 – now
ArchiveMore work on Behance
  • 8+Years designingFrom graphics and motion to brand, then product.
  • 50+Projects completedProducts, websites, brand identities and motion pieces.
  • 4Countries shipped forIndia, the UK, Switzerland and Australia.
  • 7IndustriesGov-tech, SaaS, IoT, hospitality, sport, Web3 and consumer brands.
Process · fidelity morphOne card, four passes

From scribble to shipped, one card at a time.

  1. Think on paper

    Fast, disposable ideas. I sketch flows and layouts before touching pixels, so the problem stays bigger than the UI.

    PaperFigJam

  2. Structure before style

    Grey boxes, real content, real constraints. Hierarchy and flows get agreed here with product and engineering.

    FigmaFigJam

  3. Built from the system

    Components, tokens and states from the design system. Every value has a name, so nothing gets lost in handoff.

    FigmaDesign tokens

  4. Make it move

    Motion that explains what just happened: feedback, transitions, micro-interactions. Then usability tests with real users.

    FigmaAfter Effects

campaign-card · v1 · sketchFidelity 25%
PlaygroundPlay with them

Playground

Small interactions carry a lot of product feel. A few favourites, built live in the browser. Click, hover, break them.

Series · BehanceVector motion graphics
ClickSend state
ClickSquash & stretch
ClickFeedback burst
LoopOrbit loader
Loop
ABAviral shared a prototypeOnboarding v3 · 2 min ago
Skeleton to content
Archive · BehanceBranding & packaging
Experience2016 — now

From graphics to product design.

I started in 2016 with graphics, then made them move. Motion led to video, video to brand identity, brand identity to UI/UX, and UI/UX to product design. Every stop still shows up in how I work.

    • Leading full-cycle design, from discovery and UX research to high-fidelity UI and developer handoff.
    • Building and evolving the design system for platform-wide consistency and scale.
    • Turning complex B2B SaaS problems into clear user flows.
    • Designed a CRM application for web and mobile.
    • Built and maintained the internal design system.
    • Led a product UI/UX revamp that lifted B2B leads by 12%.
    • Created interactive motion graphics to improve engagement.
    • Designed webpages, landing pages and a crypto launchpad UI.
    • Concepted and designed social posts and videos.
    • Motion design and animation for engagement.
    • Designed and executed brand identity and packaging.
    • Website banners and social media.
    • Motion graphics and video editing.
    • Website banners, social posts and app push notifications.
  6. 2016B.B.A.School of Management Sciences, Varanasi
  • Product design
  • Interaction design
  • Dashboard design
  • Motion graphics
  • Design systems
  • User research
  • Mobile app design
  • Wireframing
  • Prototyping
  • Visual design
  • Figma
  • FigJam
  • After Effects
  • Illustrator
  • Photoshop
  • Premiere Pro
  • InDesign
AboutHi
Aviral Bajpai smiling at a café table, holding his phone

Hi, I’m Aviral.

I started in 2016 making motion graphics and videos, moved through brand identity and packaging, and found my place in product design. That path is why I care as much about how a screen moves as about how it’s built.

Today I lead end-to-end design at Smartlead.ai: discovery and research, flows, high-fidelity UI, the design system and developer handoff. Before that I spent almost four years at Techjockey designing a CRM for web and mobile.

Based in
New Delhi, India
Speaks
English, Hindi
Focus
B2B SaaS, dashboards and design systems
Off-screen
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LinkedIn ↗Behance ↗
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